The's mission is to help people unlock their creative abilities and apply them to the world. It reflects our foundational belief that design should be accessible to all, and that everyone is creative.

We believe design can help create the world we wish for. Design can activate us as creators and change the way we see ourselves and others. Design is filled with optimism, hope, and the joy that comes from making things change by making things real. We believe that diversity leads to better design, and opens up a greater range of creative possibilities.

The nature of design affords people the opportunity and privilege to shape the world that they-and others-inhabit. This is power. In a just world, that power is shared, prioritizing the voices and ideas of people most impacted by the intended and unintended effects of new designs. We aim to actively confront and challenge the mindset that design can only be used by a privileged few.

Learn more about this connection.