Tier I Public Information [Base Service]
The award-winning Ulster BOCES Community Relations team works collaboratively with a district’s central administration to enhance its communication and public relations efforts. By utilizing trained professionals in the public relations field, participants of this Co-Ser benefit from the efficiency and effectiveness of a planned communications service. Service levels are customized to meet districts’ specific needs. On-site specialists are available to participants with a three or more day a week participation level.
The basic Public Information service (Tier I) provides districts with:
- A skilled team of public relations professionals with specialties in journalism/writing, graphic arts, photography, website content, and social media communications.
- Projects produced using industry-specific layout/design software and equipment, including InDesign, Photoshop, and Illustrator.
- Publications (ranging from calendars and newsletters to annual reports and graduation programs) produced by a staff that has been recognized by both the New York State and National School Public Relations Associations for outstanding quality and achievement in the production of school communications.
- Trusted relationships with many area print service providers that foster a smooth production schedule and generate economical printing bids/quotes.
- Valuable relationships with local media that have been built and nurtured on the basis of trust and respect.
- Skilled writers and photographers whose articles and photographs appear regularly in local newspapers.
Tier II Public Information [Extension]
Tier II Public Information services are available for intensive communications issues, such as capital project support, video production, or complex crisis communication. Tier II services are billed at an additional hourly cost, as quoted.
Website ADA Compliance
Most people are familiar with the physical accommodations of the Americans with Disabilities Act (also known as ADA), such as wheelchair ramps. However, many do not realize this legislation also applies to the virtual world and calls for electronic content to be accessible to all. Closed captioning, coding of images with alt tags, properly structured navigation, and HTML coding that allows assistive technologies to correctly interpret content are a few examples. Correctly formatted tables, forms, and PDFs are also necessary for compliance.
This service will assist districts with understanding and applying the standards needed to maintain an ADA compliant website. The work will be highly customizable, depending on the district’s needs and in-house capacity. A web accessibility expert can work directly with districts to address accessibility needs and/or training on accessibility can be delivered. Closed captioning can be provided. An annual user-group meeting will be held to discuss accessibility issues and solutions.
There are two components of cost for this service: a base coordination fee, along with customized quotes based on specific service plans developed for the district. Contact Community Relations for your custom proposal.
Specific technologies are also available to assist in compliance and can be purchased through Instructional Services. Ongoing monitoring of ADA issues, as well as quality assurance reporting of broken links, spelling errors, or SEO issues, are also available.